Developer tries to allay Southbridge concerns

The proposed Southbridge 2 development would feature ground-level retail, condominiums, a public market, two hotels and a 150-foot office building situated from Fifth Avenue and Goldwater Boulevard to Stetson Drive and Scottsdale Road. / Special to the Scottsdale Progress

Disclosure: Rose Law Group represents Southbridge 2

As Southbridge Two nears a date with the Scottsdale Planning Commission, the developer behind the project met with residents to answer questions and address concerns about a development that could radically reshape the 5th Avenue Shopping District

The meeting, facilitated by members of the NoDDC organization that advocated on behalf of Proposition 420, was hosted by Crisp Premium Pizza on March 6.

A few dozen residents, local merchants and City Council members attended the session to meet with Carter Unger, the man behind Southbridge Two.

Unger, son of the late-developer Fred Unger who spearheaded the original Southbridge development, described the plan as a continuation of his father’s vision for the area.