Vaynerchuk on the rise of alternative sports, including Big League Wiffle Ball

(Disclosure: Rose Law Group represents BLW.)

By CNBC

Gary Vaynerchuk, the CEO of VaynerMedia, chairman of VaynerX, and co-owner of the New York Green Apples (Big League Wiffle Ball’s 2026 World Series champs!) joined CNBC’s Squawk Box to “discuss the rise of alternative sports” like BLW.

LOGAN ROSE, the teenage founder and commissioner of BLW, gets a shoutout for his “passion” and social media savvy that helped BLW go from backyard and small streaming to big time with games broadcast live on ESPN. Vaynerchuk also gives insights into “sports team valuations,” the role sports betting is playing, and his dream for the New York Jets.

TO LEARN MORE about BLW and its tournaments, including season highlights and info on the return of the Western Wiffle Ball Classic this October, check out the league’s home pages on InstagramTikTok  and YouTube. For sponsorship inquiries or general questions, email wiffleblw@gmail.com.