Name Image Likeness (NIL)
Rose Law Group is a pioneer in the practice of Name, Image, and Likeness (NIL) matters, advising athletes, agents, and educational institutions as they navigate this emerging and complex area. With a solid understanding of the legal and regulatory frameworks governing NIL rights, Rose Law Group helps athletes enhance their commercial opportunities while ensuring compliance with high school and collegiate regulations, state laws, and institutional policies. Acting on behalf of athletes, Rose Law Group negotiates contracts with NIL agents, securing favorable terms for endorsements, sponsorships, and licensing deals, while safeguarding the athlete’s control over their brand and intellectual property. For agents and educational institutions, Rose Law Group provides strategic advice on structuring compliant NIL programs and agreements, minimizing legal risks and fostering environments that support athlete success. Whether drafting contracts, offering compliance guidance, or facilitating partnerships, Rose Law Group brings a detail-oriented and proactive approach to protecting all parties involved. With a passion for the intersection of sports, business, and law, Rose Law Group remains at the cutting edge of NIL opportunities, helping clients navigate this rapidly shifting legal landscape with confidence and precision.
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In The News

Opportunity Zone program faces major changes; George Finn, Rose Law Group partner and senior real estate attorney, comments
By Andy Medici | Phoenix Business Journal The federal Opportunity Zone program is undergoing a major transition in 2026, leaving businesses only a few more months to prepare for what’s ahead. The Opportunity Zone program, introduced during President Trump’s first term as part of the Tax Cuts and Jobs Act of 2017, by definition aims to “spur economic growth and job creation in low-income communities while providing tax benefits to investors.

George Finn, Rose Law Group senior transactional and estate planning attorney, comments on: How to prepare for the upcoming gift and estate tax exemption sunset
“The article offers a timely reminder of the fleeting opportunity created by the Tax Cuts and Jobs Act to maximize wealth preservation before the current elevated estate and gift tax exemptions sunset in 2025. It effectively underscores the importance of acting early to capitalize on the temporary exemptions, which allow individuals and families to transfer significant wealth while minimizing future

Private equity eyes college sports; George Finn, senior transactional attorney at Rose Law Group who handles NIL deals for athletes, calls it a “transformative moment.”
Private equity keeps inching closer to college sports, and now has a bit more certainty around its modeling. Driving the news: A federal judge on Friday approved a settlement that sets the stage for schools to pay their student-athletes. Each school will be allowed to share up to $20.5 million in revenue, mostly with football players. That cap is expected to
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