Name Image Likeness (NIL)
Rose Law Group is a pioneer in the practice of Name, Image, and Likeness (NIL) matters, advising athletes, agents, and educational institutions as they navigate this emerging and complex area. With a solid understanding of the legal and regulatory frameworks governing NIL rights, Rose Law Group helps athletes enhance their commercial opportunities while ensuring compliance with high school and collegiate regulations, state laws, and institutional policies. Acting on behalf of athletes, Rose Law Group negotiates contracts with NIL agents, securing favorable terms for endorsements, sponsorships, and licensing deals, while safeguarding the athlete’s control over their brand and intellectual property. For agents and educational institutions, Rose Law Group provides strategic advice on structuring compliant NIL programs and agreements, minimizing legal risks and fostering environments that support athlete success. Whether drafting contracts, offering compliance guidance, or facilitating partnerships, Rose Law Group brings a detail-oriented and proactive approach to protecting all parties involved. With a passion for the intersection of sports, business, and law, Rose Law Group remains at the cutting edge of NIL opportunities, helping clients navigate this rapidly shifting legal landscape with confidence and precision.
On Our Team
In The News

George Finn, Rose Law Group senior transactional and estate planning attorney, comments on: How to prepare for the upcoming gift and estate tax exemption sunset
“The article offers a timely reminder of the fleeting opportunity created by the Tax Cuts and Jobs Act to maximize wealth preservation before the current elevated estate and gift tax exemptions sunset in 2025. It effectively underscores the importance of acting early to capitalize on the temporary exemptions, which allow individuals and families to transfer significant wealth while minimizing future

Private equity eyes college sports; George Finn, senior transactional attorney at Rose Law Group who handles NIL deals for athletes, calls it a “transformative moment.”
Private equity keeps inching closer to college sports, and now has a bit more certainty around its modeling. Driving the news: A federal judge on Friday approved a settlement that sets the stage for schools to pay their student-athletes. Each school will be allowed to share up to $20.5 million in revenue, mostly with football players. That cap is expected to

I’m way too young for estate planning. Or am I? George Finn, Rose Law Group senior transactional and estate planning attorney, has the answers
By Julia Carpenter | Wall Street Journal Everyone in my family knows about my mother’s big blue binder. I jokingly refer to it as her “Book of Life.” The binder includes physical copies of important documents, directives for next of kin and information on various accounts, passwords and assets—all the paper makings of an estate plan. For years, I thought
Have a Legal Question?
Call us today at 480.505.3936 or contact us via email by clicking here.