Artificial Intelligence Law

Our AI Team has extensive experience in privacy litigation and IP protection issues which has allowed Rose Law Group to be on forefront of the emerging practice of legal issues relating to AI technology. Companies need to be aware of the legal issues relating to developing new AI technology for their clients’ use. These new technologies can implicate ethical and legal issues regarding transparent decision-making, minimizing bias, privacy, and accountability. Given that one of the main functionalities of AI is to make decisions of consequence in real-time based on techniques that are constantly adapting and changing, it is crucial to ensure the methods used take into account certain fundamental rights, applicable regulations, and core principles and values that the law often looks to when resolving disputes.

Privacy is currently an issue at the forefront of the legal community, and the growth of AI will make these considerations even more important. Who owns the data shared between AI developers and users? Can the data be sold? Should this shared data be de-identified to protect privacy concerns? Is the intended use of data appropriately disclosed and compliant with constantly evolving legislation? Consider the use of ChatGPT to take client information as an input to further train the AI to provide more accurate responses—those inputs are now public record and could cause legal issues without proper disclosures. Our AI Team can advise you in the creation of a ChatGPT AI approach that best guards against a privacy violation. In addition, when a company creates a new product or document using AI, who owns the IP?  Rose Law Group can assist you with issues where authenticity is a priority, particularly where images are often derived from computer models entirely. 

Contractual issues abound in the AI space as well. Whether you’re looking for contractual protections when contracting for AI services that use machine learning techniques that can change in unpredictable ways or utilizing advanced Contract AI, which uses text-based machine learning applied to contracts to assist in the management, extraction, or review of legal agreements and their data, our AI Team can help you navigate the complex, rapidly developing legal landscape.

Of course, our AI Team is always looking ahead to anticipate potential litigation as well. The automated and artificial nature of AI raises new considerations around the determination of liability. Who is responsible—the technology itself? The developer? The platform? Some other third party? How will courts apply standards of care to the principles of negligent design? As the AI evolves and makes its own decisions, should it be considered an agent of the developer, and if so, is the developer vicariously liable for the decisions made by the AI that result in the negligence? Our team is well-suited to protect against liability in this space.

AI also raises distinct questions regarding bias and discrimination. Does the AI take a protected class’s status into consideration? Could machine learning lead to predictions that rely on correlations or assumptions based on one of these categories? Consider the 2016 ProPublica investigation that alleged that a number of US cities and states used an algorithm to assist with making bail decisions that was allegedly twice as likely to falsely label black prisoners as being at high-risk of re-offending than white prisoners. Our team can help you mitigate the effects of these built-in biases.

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In The News

Why Every Company Needs an AI Policy

By Paul Coble, Chair of Rose Law Group Technology, AI and IP departments Artificial Intelligence tools are quickly becoming a part of businesses in every industry. AI tools can dramatically increase efficiency and elicit new business insights from existing company data streams. But using the wrong AI tool for the wrong business purposes can introduce unnecessary risk and potentially dedicate

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Addition of Coble expands Rose Law Group’s AI practice

By InBusiness Phoenix Rose Law Group, a full-service law firm and Arizona’s largest woman-founded law firm announced the expansion of its practice with the addition of the new Intellectual Property Department and its chair, Paul Coble, an accomplished technology attorney. This strategic move demonstrates Rose Law Group’s commitment to bolstering its extensive focus and capabilities with AI and Web3 technologies. The announcement of the enhanced Intellectual Property Department includes a wide range of services advising clients on patent and trademark applications, conducting trademark

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Walmart and Unity to bring immersive commerce to games and apps; the ‘future of shopping’ has arrived, says Eduardo Dávalos, Rose Law Group director of metaverse planning and design

By Rose Law Group Reporter Walmart and Unity, the world’s leading platform for creating and growing real-time 3D (RT3D) content, today announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps. This enables creators to sell physical items in RT3D experiences across 20+ platforms, unlocking new ways to connect customers’ virtual and

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